There are primarily three types of SEO, each with its own focus and approach. These types are:-
- On-Page SEO:- On-page SEO refers to optimizing the individual web pages of a website to improve their search engine rankings. It involves optimizing various on-page elements, such as meta tags, headings, content, URLs, and internal linking. On-page SEO aims to make the website more relevant, user-friendly, and accessible to search engines.
- Off-Page SEO:- Off-page SEO focuses on activities performed outside of the website to improve its search engine rankings. The primary objective is to enhance the website's authority, credibility, and popularity in the eyes of search engines. Off-page SEO techniques include building high-quality backlinks, social media marketing, online reputation management, influencer outreach, and guest blogging.
- Technical SEO:- Technical SEO involves optimizing the technical aspects of a website to improve its visibility and crawling ability by search engines. It focuses on factors such as website speed, mobile-friendliness, site structure, indexing, XML sitemaps, canonical tags, and schema markup. Technical SEO ensures that search engines can effectively crawl, index, and understand the website's content, leading to better rankings.